Entriq and Infront Sports & Media Enable Broadband Delivery of Global Sporting Action
Infront's Secure IP Broadband Platform Recently Launched With Major Sports Events

SPORTEL, Monaco, ZUG, Switzerland—Oct. 15, 2007—Entriq, the worldwide leader in enabling the broadband delivery of sporting events, today announced the recent platform implementation and broadband service launch for Infront Sports & Media AG, one of the most respected international sports marketing groups, enabling the company to exploit its existing new media rights more effectively and securely to a wider and discerning viewing audience.

Through the implementation of the Entriq platform, Infront's dedicated competence centre for the management and distribution of new media sports rights – Infront Advanced Media Solutions – is now able to expose its clients' events in a multitude of nations using a diverse range of broadband business models such as via pay per view, subscription or advertising supported for live events and on demand viewing.

The Entriq service delivers all the necessary geographic, security, commerce and customer care controls for Infront's secure content sales. As a result, Infront can now exploit the content rights it has been granted more comprehensively and reach customers who would have otherwise been excluded from viewing these prime sporting events. With fraudulent transactions minimised and consumer support also provided by Entriq, Infront now has the flexibility to bring premium sporting action to broadband audiences worldwide. Key events already featured in the past months include the 2007 IIHF World Championship, SerieA.tv and the Euroleague Basketball Final Four.

Infront Advanced Media Solutions' Director, Maurizio Barbieri, commented: "As a result of our work with Entriq, we are now better positioned to implement high-quality and secure IP exploitation models for other valued clients, enhancing the coverage of their properties and providing increased exposure for sponsors. We significantly strengthened our ability to bring the broadest selection of action-packed sports competitions to the online consumer worldwide."

Entriq's highly scaleable ASP model ensures speed to market and low upfront investment costs, thus enabling Infront and other rights holders to monetise their digital assets quickly and simply.

"Companies such as Infront Sports & Media are becoming ever more important as viewers turn to their PC's and other broadband connected devices to watch their favourite sports live and on demand," said Entriq CEO Jan Steenkamp. "It has been a fantastic opportunity to create a truly flexible, secure, broadband sport platform for Infront; one that has and will allow them to distribute many different sports to fans in many different countries, and which fully realises the lucrative opportunity that their rights assets represent," added Ingo Lalla, Director of Sales Central Europe, Entriq Inc.

About Entriq Inc.
Entriq powers digital media business models by providing patented end-to-end solutions for packaging, delivering and monetizing digital content. Operating globally, Entriq helps customers realize their digital media strategies with integrated and unified capabilities designed for real-time performance and counts some of the world’s largest media companies and sporting bodies as customers, including: UEFA, Infront, NASN, RTL, MTV Networks, World Wrestling Entertainment (WWE), Viacom, Foxtel (Australia), Channel 4 (U.K.), and BT Media and Broadcast. Entriq is headquartered in Carlsbad, Calif., with offices in New York, and Los Angeles, as well as the U.K., France, the Netherlands, Germany, Singapore, China and Australia. Entriq is a division of MIH Ltd., a wholly owned subsidiary of Naspers. For more information, visit www.entriq.com.

About Infront Sports & Media
Infront Sports & Media AG based in Zug, Switzerland, is one of the most experienced international sports marketing companies in the world with an exceptional track record on major events. Infront looks after a superb range of prestige international sports properties and is recognised for its innovative marketing skills and the provision of specialist services to sport. Infront has been expanding rapidly, both organically and through strategic acquisition. The group now has more than 400 employees across the group, with 24 offices in 11 countries: Austria, China, Finland, France, Germany, Italy, Norway, Singapore, South Africa, Sweden, plus the Infront Group headquarters in Switzerland.

Media Contacts
For Entriq EMEA
Vanessa Vigar
Director of Marketing
Vanessa.vigar@entriq.com
Tel: +1 31 61 097 8635

For Entriq US
Sue Huss
Communicano, Inc.
sue.huss@comunicano.com
Tel: + 1 619-379-4396